Notes on building the AI-native web.
Page 9 of 17
How to hand off from an AI employee without losing the customer
The escalation is where trust is won or lost. Most implementations treat it as an error path and it shows.
AI employees in sales: what works and what doesn’t
Excellent at the work salespeople resent. Poor at the part that closes. Knowing which is which protects the pipeline.
Extracting data from documents, reliably
Invoices, forms and contracts arriving as PDFs is one of the most common real problems AI solves. The trick is knowing when it’s wrong.
Logging: what to record and what to leave out
Too little and you’re blind. Too much and you’re paying to store noise you’ll never read — and possibly data you shouldn’t hold.
The weekly review that keeps an AI employee honest
Half an hour, five questions, one owner. The cheapest thing you can do to stop a working deployment quietly degrading.
Writing a homepage, in the right order
Most homepages are written top to bottom, which is why the headline is vague. Start at the end.
Who owns the AI employee?
Deployed by IT, used by support, blamed by everyone. The org question decides whether it improves or decays.
Your homepage has one job. Most homepages have six.
Every stakeholder wants their section above the fold. The discipline of choosing one action, and how to survive the meeting where you defend it.
Do backlinks still matter for AI search?
Yes, but not in the way the link-building industry sold them. What corroboration actually does inside a synthesized answer.
404s and the long tail of old links
People link to pages you deleted years ago. Those visitors are still arriving, and most sites greet them with a dead end.
Should you publish on other people’s platforms?
Corroboration lives off your own site, which argues for publishing elsewhere. The trap is doing it in a way that competes with you.
Building an AI assistant for your own team first
The lowest-risk deployment in your company answers your own staff. It also builds everything a customer-facing one would need.