Notes on building the AI-native web.
Playbooks on AIEO, AI integration, software, and design — written to be useful, and engineered to be the answer AI search returns.
200 articles · 12 per page
A twelve-month AIEO plan
What to do, in what order, over a year — with the fast work first so the slow work has something to compound on.
AIEO for a brand new site with no history
No authority, no mentions, nothing written about you. What to do in the first ninety days, in order.
Rewrite or refactor: telling the difference honestly
Engineers reach for the rewrite when the code is unpleasant. The honest test is whether the problem is the code or your understanding of it.
How to run an agency build without losing control
Written by an agency, about the client behaviours that make projects go well. The good ones want you to read this.
How to tell whether an AI employee is worth its seat
Deflection rate is a vanity metric. Four measurements that survive contact with a finance team.
Your staff are already using AI you didn’t approve
Banning it drives it underground where you can’t see it. A workable policy starts by accepting it is happening.
How to remove a feature nobody uses
Every unused feature costs you on every future change. Removing one is easier than teams fear and harder than they expect.
What after-hours coverage is actually worth
“Always on” is the headline benefit and the least examined one. How to work out whether your nights are worth staffing.
When your homepage has to serve two audiences
Buyers and existing customers want opposite things from the same page. Splitting it badly is worse than choosing.
Blog structure: categories, tags, and what to skip
Most blogs have too many taxonomies and too little structure. What a library actually needs once it passes fifty articles.
Why your competitor gets recommended and you don’t
Four reasons a model picks someone else, in the order they’re worth fixing. None of them is that they spend more than you.
When not to use AI at all
A studio that sells AI integration telling you where it doesn’t belong. Five cases where a model is the wrong component.