Notes on building the AI-native web.
Page 5 of 17
Internal tools are the highest-leverage software you’re not building
Nobody gets promoted for shipping the admin panel. It’s often the highest-return thing on the roadmap anyway.
How to structure a site that sells several things
Five services on one page means none of them ranks or converts. The structure that lets each stand alone without fragmenting the brand.
Where AI fits in a professional services firm
When you sell expertise by the hour, automation threatens the billing model. Where it helps anyway, and where it genuinely doesn’t.
What to do when AI describes your business wrong
There is no support ticket for a model that misstates what you do. The correction path runs through the sources it read.
The legal pages nobody wants to write
Privacy, terms and cookies get copied from another site the night before launch. Three reasons that is a bad idea, and what to do instead.
How to decide which AI feature to build next
Everyone has a list. Ranking it by excitement produces a portfolio of demos. Four axes that produce a portfolio of returns.
Guardrails for when the model is confidently wrong
Fluent, plausible, and incorrect is the default failure mode. Designing for it is an engineering problem, not a prompting one.
What an AI employee should never say
A prohibition list is faster to write than a style guide and prevents more damage. Seven categories to start from.
How to write a spec an agency can quote accurately
Vague briefs don’t get cheaper quotes, they get padded ones. What to include so the number you’re given is the number you pay.
Adding AI to an existing product without a rebuild
You don’t need a new architecture. You need one seam where a model can be inserted and its output checked.
Using AI for accessibility work, carefully
It can produce alt text, captions and plain-language versions at a scale nobody was going to fund. It can also produce confident nonsense for the people who most depend on accuracy.
AI employees in operations: chasing, scheduling, reconciling
The least glamorous deployment and often the most profitable. Three operational jobs with unusually clean economics.