Everyone reads the nav first
Before a visitor reads your headline they have scanned the navigation, because it is the fastest way to work out what kind of company this is. Five or six words are doing more positioning work than any other copy on the site.
Most navs describe the company, not the offer
Products, Solutions, Platform, Resources, Company. These are internal categories, and they tell a stranger nothing about whether you solve their problem. Naming what you actually do — the way a service list does — is more useful and more distinctive.
Length is a signal
A nav with nine top-level items reads as a company that does nine things adequately. A nav with four reads as a company that has decided. This is the same discipline as choosing one action per page, applied one level up.
Your navigation is the shortest description of your company anyone will read. Most companies let IT write it.
Order carries meaning
First and last positions get disproportionate attention. Putting the thing you most want to sell first, and the conversion action last and visually distinct, uses that for free. Alphabetical or historical ordering wastes it.
Dropdowns hide the good stuff
Anything behind a hover is invisible to scanning users, and it is weaker for search crawlers than a plain link. If a page matters enough to rank, it deserves a real link somewhere visible — which is why topic hubs and footers earn their place.
How to test it
Show only the navigation to someone who doesn’t know the company and ask what you sell and who for. If they can’t answer from those words alone, it is an org chart, and it is costing you the clarity your headline then has to recover.