Cadence is not the goal
Publishing weekly because it is Wednesday produces articles written to fill a slot. That was mediocre advice when volume helped; it is worse now that thin pages dilute the ones you want cited.
Keep a ranked queue instead
A prioritised list of questions worth answering, ordered by commercial value, from which you take the top item when there is capacity. That is choosing questions properly rather than scheduling output.
Publish when you have something to say. Schedule the review, not the writing.
Schedule maintenance, not publication
The recurring commitment worth putting in a calendar is checking that existing pages are still accurate — reviewing facts on a cycle beats adding another article most months.
Where a calendar genuinely helps
Seasonal or event-driven content with a real deadline, and coordination when several people are involved. Those are scheduling problems; general thought leadership is not.
The failure it prevents is stopping
Without any rhythm, publishing stops entirely for six months. A monthly review that decides what to write, refresh, or remove keeps momentum without mandating filler.
Judge the queue by depth, not throughput
Two articles a quarter that answer real questions with real specifics beat eight that restate the category. Depth is what makes a page beat an incumbent, and depth takes time a calendar tends to deny.